“One thing you have to acknowledge about Trump is that he understands the press so much better than the press understands him. He structures his presidential wins on the two-week theory – that’s the amount of time he knows that the news cycle, and the screen-addled attention of the American public, can be bothered to pay attention to any given topic. He learned this from his 14 seasons on The Apprentice, deep in the world of reality show producer Mark Burnett. The show, the episode, the season has to keep moving with new reveals and by lobbing bombs of surprise—or you lose the audience. In the first six months of his second term, American politics have become an unending season of Orange Lotus.”
— Tina Brown